Equality Pillow

This project was created to be part of the equality weekend in de Balie Amsterdam, where during 2 days the meaning and value of equality in society were discussed.

For this weekend I came up with this pillow.
In translation “Sweet dreams with your neighbor’s car.

The point was to show the underlying structure of human mind towards equality in a consumerist society.

In other words, We compare ourselves, and we consume our comparison. Then we look for new targets. They applause us because of our dreams but our dreams are manipulated. We have the dream of equality.

*The effect of this pillow might increase, if you use it while driving your car.